Which Link Would You Click?
You get two links in an email. One says: elkqr.link/x7Kp2mNq. The other says: elkqr.link/summer-sale. Which one feels safer? Which one tells you what you're about to see? Which one would you actually click?
Random strings look like spam. Branded aliases look like legitimate business links. Same destination, completely different trust levels.
Your QR code has a URL. That URL can look like gibberish, or it can look like your brand. Your choice.
The Transformation
| Before (Auto-generated) | After (Custom Alias) |
|---|---|
| elkqr.link/x7Kp2mNq | elkqr.link/summer-sale |
| elkqr.link/9mKpL3xQ | elkqr.link/menu-2025 |
| elkqr.link/Zp4nW8kR | elkqr.link/contact-john |
| elkqr.link/2xLmN9pK | elkqr.link/product-catalog |
Why It Matters
| Scenario | Random Link | Branded Alias |
|---|---|---|
| Someone sees the URL | Looks like spam or virus | Looks professional and intentional |
| Sharing on social media | People hesitate to click | People click without thinking |
| Printed on materials | Impossible to remember | Easy to type manually if needed |
| Brand consistency | Zero brand presence | Your brand in the URL itself |
| Tracking campaigns | Can't tell which is which | 'flyer-nyc' vs 'poster-la' - instant clarity |
Smart Naming Strategies
| Strategy | Example Aliases |
|---|---|
| By campaign | summer-sale, black-friday-2025, launch-week |
| By location | store-nyc, branch-london, booth-expo-2025 |
| By product | product-x-manual, widget-pro-specs, catalog-2025 |
| By channel | flyer-mall, poster-station, email-jan |
| By person | contact-john, team-sarah, support-main |
What's Allowed
- Letters (a-z, A-Z) - SummerSale, MENU, contact
- Numbers (0-9) - sale2025, menu2024
- Hyphens (-) - summer-sale, black-friday
- Underscores (_) - summer_sale, product_catalog
- Up to 255 characters - but keep it short for usability
What's NOT Allowed
No spaces. No special characters (!@#$%^&*). No emojis. Keep it URL-safe.
Tip
Use lowercase and hyphens for maximum readability: 'summer-sale-2025' is easier to read than 'SummerSale2025' or 'summer_sale_2025'.
Warning
Changing the alias changes the QR code pattern. If you already printed QR codes, they will stop working. Set your alias BEFORE printing.
- How to Set a Custom Alias? - Step-by-step guide to set a custom alias
Still facing difficulties?
Click here to contact our support team for assistance